This nationwide crackdown known for its tagline “Drunk Driving: Over the Limit, Under Arrest,” will spend approximately $7 million on TV and radio advertising.
The program began after a 2007 National Highway Traffic Safety Administration (NHTSA) revealed the death toll from drunk-driving crashes over Christmas and New Years holiday was significantly higher than during the rest of the year, according to The Epoch Times.
Department of Transportation Secretary Ray LaHood is highlighting a new “No Refusal” enforcement programthat states can use. The enforcement strategy allows jurisdictions to obtain search warrants for blood samples from impaired drivers who refuse breath tests.
According to last years data, the NHTSA reported 10,839 deaths involving alcohol-impaired driving crashes, with 753 during the month of December alone.
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